How to make Black Friday work for your business

20 november, 2017

How did Black Friday, the day after Thanksgiving, get its name? There are two explanations: the traffic that clogs roads as shoppers flock to stores in search of a bargain, or the point when retailers begin turning a profit as the Christmas build up begins.

Either way, it’s a huge opportunity for online retailers. Black Friday 2016 was the biggest in US history with US$3.34bn spent online in just 24 hours [ADI]. The day has taken off in Europe too. In the four years to 2015, spend rocketed 124%, making it the year’s biggest single sales day (it overtook Cyber Monday in 2014).

So how can online retailers ensure their mail solutions are up to scratch and order fulfilment systems don’t become a traffic black spot? Asendia UK's Production Director Luis Barros and General Manager Carl Loader share their top 10 tips to prepare your business for Black Friday.

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