B2C e-commerce turnover is forecast to reach approximately $84 billion in 2019.
‘Since the level of infrastructure development in the region is not homogenous, the e-merchant must analyse and apply different strategies to each target country in this area.’
María Gómez-Juárez, Head of Marketing and Sales, Asendia Spain
This exclusive report delves into the details of the B2C e-commerce market in Latin America, including connectivity, digital readiness, and device usage. The report also includes in-depth interviews with experts from SAP, Asendia, and PagBrasil.
Infrastructure & Logistics
Chile ranks as one of the best in e-commerce indices, second in the Ease of Doing Business index, and first in both the Logistics Performance Index and the E-Government Development Index (within the Latin America region). Mexico is also doing well in the indices, coming first in Ease of Doing Business and third in the Logistics Performance Index.
The internet penetration of Latin American countries varies between 39% in Honduras and 88% in Uruguay. Meanwhile, e-shopper penetration is between 7.60% in Guatemala and 78% in Argentina.
Overall, the most used device for online shopping is desktop computer, while countries such as Cuba, Guyana, Paraguay, and Suriname show a preference for mobile.
If you want to learn more about internet penetration and B2C turnover, download the Latin America E-commerce Report now. You’ll find additional information on market penetration and a general overview of the Latin American Market.